Adam has a successful career in clinical medicine, research and industry. In medicine, he worked in a tertiary referral transplanting unit, focussing on renal and cardiometabolic medicine, and he continues to practice as a consultant physician. As a researcher, he has been recognised nationally as Principal Investigator (Pivotal and Bicarb trials) and secured industry funding as a Chief Investigator. Now in industry, he works with and leads complex, large multidisciplinary teams to design, develop and deploy medical devices and applications through successful business and marketing to manage long-term conditions and build the evidence base that underpins the value proposition of the technology. Adam’s passion is to see people do better and see companies succeed through a combination of understanding their current value, their data and upselling opportunities, and scaling. Strategic thinking and planning are the key.