Smartphone app offering people with breast cancer personalised medical information, enabling them to record their experiences in real time.
OWise is the first mobile app and website to offer people with breast cancer personalised medical information throughout their treatment. OWise allows people to record in real time their experiences, including side effects and overall quality of life, and collates – for research purposes -fully anonymised patient reported outcome (PRO) data with a view to improving clinical outcomes for cancer. Patients can also receive information about their condition and wellbeing as well as helpful tips on topics to discuss with their doctor. This empowers patients and helps create a platform for personalised treatment.
Anne Bruinvels is the founder of Px HealthCare, which develops mobile health apps providing people with cancer with support and insight. Being a data analytics venture, Px has developed a digital health platform that combines patient-engagement with data analysis. With its first product ‘OWise breast cancer’ Px aims to improve the outcome of cancer treatment applying real-time patient reported outcome data.