Elina Naydenova started her career as a biomedical & AI engineer, with a PhD in Machine Learning for Healthcare Innovation from Oxford University. She has worked on projects bringing transformational healthcare innovation to populations internationally, alongside organisations such as the World Health Organisation and the Skoll Centre for Social Entrepreneurship.

Elina is currently the CEO & co-founder of Feebris – a company whose AI-powered platform enables community users to detect deterioration early. She was named Female Entrepreneur of the Year (2020) by Giant Health and Innovator of the Year (2020) by Giant Health, and a YTILI Fellow to the German Marshall Fund of the United States.