The NHS Innovation Accelerator (NIA) is pleased to announce that Fiona Bride, Director of Market Access at Novartis, will join its pool of Mentors, offering support to NIA Fellows.

Fiona joined Novartis in 2012 and has spent the last six years in Market Access (MAx). Passionate about optimising access for patients through innovation, Fiona and her team are dedicated to finding new ways to enable patients to have uninhibited (on label) access to Novartis’ medicines, working to develop new commercial models across their portfolio.

Fiona joins an expert, high-profile group, offering bespoke guidance to Fellows. Current Mentors include Ben Maruthappu, Co-Founder of multi award-winning tech company Cera and former advisor to NHS England’s CEO; Sudhesh Kumar, Director of the Institute of Digital Healthcare at University of Warwick; Professor the Lord Ara Darzi; Judge Business School Fellow, Pam Garside; and Chairman of NHS Digital, Noel Gordon.

The pool of Mentors providing support to the NIA is regularly expanded according to the experiences and identified needs of the Fellows. Representing a broad skills base, Mentor support includes advice, guidance and networking.

Prior to joining Novartis, Fiona spent three years at Huntsworth Health, responsible for developing and delivering UK, European and Global Market Access brand strategies and value propositions. Prior to that she worked at Sanofi as their Market Access Director and Marketing Director working across the portfolio.

For more information about the Mentors supporting the NIA, visit