Information collection

This notice sets out how the NHS Innovation Accelerator website uses and protects any information that you give when you use our website. We are fully committed to ensuring that your privacy is protected. 

You do not have to submit any personal information to use the website. This website only collects personal information that is specifically and voluntarily provided by you. Such information may consist of, but is not limited to, your name, current job title, company address, email address, and telephone.

We may also store and maintain any content that you provide, including but not limited to postings on any blogs, forums and other social media applications that we may provide.

Whenever you use this website, information may be collected using cookies and other technologies. By using this website, you agree to our use of cookies as described below. 

What cookies do we use and why?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. 

You can find more detailed information about cookies and how they work at

We may use cookies to: 

  • Recognise when you return to the website: To show you relevant content or provide functionality you used before. 
  • Store information about your preferences: To present you with content which is relevant and of interest to you. 
  • Analyse our web traffic using an analytics package: The aggregated usage data tells how many people use our website and what pages they like to visit. This information is used to help us improve the website structure, content and functions.

Cookies do not provide us access to your computer or any information about you, other than the data you choose to share with us. 

The tables below further explain which cookies the NHS Innovation Accelerator uses and why:

Internal cookies

User Preferences Cookie.ASPXANONYMOUSUsed to identify users’ choices in form fields and show them as options the next time the user logs in.
WordPresswp-settings-time-1, wp-settings-1, wordpress_test_cookie, wordpress_logged_in_da97b4397da3d182f30465df2848f668, wordpress_da97b4397da3d182f30465df2848f668Checks to see if you are logged in as an administrator when visiting the site. If so, display the admin toolbar
StylestyleEnables correct page display.
Text SizetextsizeEnables correct text size display.
PASS_nac_session_idUsed for user identification and tracking of authorisation attributes for user sessions.
WebGuardian_WebGuardian_sessionUser for user identification and tracking of authorisation attributes for user sessions.

External cookies

CookiesNamePurposeAdditional Information
Google Analytics_utma, _utmb, _utmc, _utmz, PREF, NID, Rememberme, UA-1580171-1, UA-34489726-1These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.Overview of privacy at Google
Twitterguest_id, pidA Twitter widget in the footer of some pages enables visitors to tweet about the page.Twitter privacy policy
Vimeo cookies added via embedded video on home page. Full details in official cookie policy.Official Vimeo cookie policy

Google Analytics

Google Analytics use traffic log cookies to gain information about the use that is made of pages on our website. We use the information from cookies to generate reports on the usage of our website. These reports help us to improve our website by tailoring it to the needs of users.

How do I control the use of cookies?

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies. However, please note that this may affect how our website functions and may prevent you from taking full advantage of the site. 

If you are unsure how to do this, use your favourite search engine to look this up using the term ‘declining cookies’ with your browser name, or contact your local IT support for advice.

You can opt-out of having your anonymised browsing activity within websites recorded by Google Analytics. You can learn more about Googles privacy policies and how to opt-out of their cookies by clicking here:

Links to other websites

Our website may contain links to other websites.  We do not have any control over other websites once you click the link and leave our site.  If you provide information to a website to which we link, we are not responsible for its protection and privacy and such sites are not governed by this notice. Always exercise caution and read the websites privacy policy in full.

What we do with the information we gather

At times, you may provide personal information via this site, for example, to gain access to specific content, attend a hosted event, respond to a survey, or request communications about specific areas of interest. In such cases, the information you submit will be used to manage your request and to customise and improve this website and related services offered to you. 

We may also use your personal information to send you promotional materials or communications regarding the NIA programme that we feel may be of interest to you. Your personal information may also be used to protect our rights or property and that of our users and, where appropriate, to comply with legal process.

You may at any time request that we discontinue sending you emails or other communications generated in response to your provision of personal information via this website.

Information security

We are committed to ensuring that your information is secure. We have in place reasonable commercial standards of technology and operational security to protect all information provided by visitors via this website from unauthorised access, disclosure, alteration, or destruction.

Access to your information

If you would like to request access to your information, update your details or unsubscribe from communications, please contact us.  We treat all requests for to access information or change information in accordance with the law. 

Changes to our Privacy and Cookie notice

We may change this notice from time to time by updating this page and will amend the revision date at the top of this page. The modified or amended notice shall be effective as to you and your information as of that revision date. You should check this page occasionally to ensure that you are happy with any changes. 

Contacting Us 

Please feel free to contact us, if you have any questions or concerns regarding your use of our website.